Mike Biscoe

Mike Biscoe is an independent marketing consultant with over 25 years’ experience in the automotive industry. Mike started his career as an industry analyst and has worked for Fiat, Alfa Romeo and Toyota among others, across a range of Product and Marketing Communications roles. Mike spent 14 years working for Maserati, both in the UK and Italy, in senior marketing roles, including as Global Marketing Communications Manager and European Marketing Director. Mike now runs an independent brand and strategic marketing consultancy, Marketing Means More, based in London, working across a wide range of clients and categories.