Head of Automotive , LinkedIn
As a digital communications specialist, over many years Michelle has witnessed a number of seismic shifts in technology and user behaviour. Her passion is the ever changing nature of automotive and how technology is enabling both marketing and retail to evolve into more customer-centric and sustainable offerings. Having worked with auto brands for 12 years to help them reach consumers through digital, a growing focus for the past number of years has been marketing EV. In her role as Automotive Lead at LinkedIn, she works with car brands to bring their stories to LinkedIn members through technology, creativity and data.