mark harrison

Managing Director , Praga Cars Ltd

Mark Harrison is part of the senior management team at Praga, the 114 year old Czech manufacturing company. Mark joined Praga in 2020 to help grow their motoring operations globally and prior had a successful career across Ford, BMW and McLaren between 2000 and 2015 mainly in PR roles. In 2016 Mark provided commercial and communication consultancy services to luxury automotive brands including Rimac and Automobili Pininfarina, direct or as part of the Imprimatur consultancy, before establishing Praga Cars UK. Mark remains as an advisor to Imprimatur and is Chairman of the Motor Industry Communicators Association. Mark's career highlight was captaining the victorious PR's v Haymarket journalists football team at Brentford FC when Rob Aherne left What Car?