CHAMPIONING THE MARKETING TALENT THAT POWERS THE AUTOMOTIVE INDUSTRY

The business of marketing the automotive industry is second only to the retail segment in terms of annual spend. 

It is a thriving, vibrant space that covers the entire marketing communications mix: advertising, digital, social media, sponsorships, brand partnerships, influencer engagement, data & analytics, CRM, events and experiential, CSR, retailer marketing, PR and much, much more.   

For the first time ever, the work and contribution of the in-house teams and support agencies to the success of the sector is recognised in the inaugural Automotive Marketing & Communications Awards powered by Autocar Business.

Across 16 diverse categories, we will celebrate the creativity and innovation associated with everyone from car manufacturers to dealer groups, from motorcycle to tyre brands, from breakdown to EV charging providers. 

It’s time to champion the marketing talent that powers the multi-billion pound automotive industry in the UK.

A note from the editor, Mark Tisshaw, Autocar


The creativity and innovation from the marketing and communications professionals in the automotive industry dazzles us on a daily basis. Yet their work and achievements have never had a platform to be recognised - until now. 

These awards will give that work the chance to shine, and we can't wait to celebrate the industry's success. 

Key Dates

Period of eligibility for work - 1st May 2020 and 31st October 2021

Entry Deadline - 2nd December 2021

Virtual Awards Ceremony - 16th March 2022


Pricing 

Standard Award Entry - £425 + VAT 

The Awards Are Open To

UK companies and teams across - 

Media buying/planning agencies
Digital marketing agencies
In-house teams (manufacturers, dealer groups, support services i.e. insurers, finance, roadside assistance etc)
PR agencies
Creative (ATL) agencies
Social Media agencies
Events agencies
General marketing agencies
Software & Data Intelligence agencies

WHY ENTER

Happy Teams 

Too often we don’t take the time to celebrate success before moving onto the next project. Take the time to pull together a case study and celebrate the hard work of your teams by giving it the showcase it deserves.

Happy Clients 

Entering your clients work into awards ensures that they are given credit. Successful campaigns that win awards ensure a stronger working relationship moving forward

Happy New Business Teams 

Awards get attention from all around the industry. Make your new biz dev team very happy by demonstrating your teams effectiveness on a national stage of peers

Happy HR 

Awards bring attention to the agency and puts you front and centre in any potential new recruits eyes 

Chair of Judges

gabi whitfield

Director, Gabi Whitfield Ltd

Award-winning communications specialist with a career that spans more than 20 years in the automotive industry. Roles have included Global PR Director for Jaguar Land Rover and senior PR leadership positions at both Nissan and Mitsubishi. Gabi is now an independent consultant, splitting her time between advising select companies, running Silence UK as part of its executive board, and supporting various programmes at Warwick Business School.

Co-chairs of Judges

andy francis

Joint Managing Director, Performance Communications

Andy is the co-founder of automotive, sport & technology communications specialist, Performance Communications and director of sports digital marketing agency, Frisson Creative. With over 25 years experience in the automotive industry, he has helped guide businesses across the sector from dealer groups to OEMs, from tyre brands to insurers and autonomous software leaders.  Today he leads 55 professionals based in offices in Kingston-Upon-Thames and Dubai.

Award Categories


Small Budget Campaign of the Year

This award recognises a successful campaign making use of online, offline, internal or external communications tactics to deliver an impactful message with a budget of less than £15,000.

 

SEO Campaign of the Year

Most customer's journey to purchase begins online, and most with a search engine. The role that SEO plays in reaching customers can't be ignored. This award seeks to highlight the great work being done by in-house and external teams to navigate the ever changing algorithms to deliver impressive results across different metrics such as visibility, traffic, revenue etc.

“Making A Difference” Societal Campaign of the Year

The automotive industry does not operate in a bubble. It shapes and is shaped by the wider society and communities it operates within. This award recognises the automotive business or campaign that champions change internally, and externally, by highlighting the great campaigns that take place within the CSR and D&I space.

Product or Service Launch of the Year

The automotive industry is not just about cars. The ecosystem that supports ranges from insurance to roadside assistance, from aftersales care to aftermarket accessories, from tyres to finance…or even App. This award recognises the strategy, creative and delivery of a new product/service into the market and the tangible results achieved.

Retail/Dealer Marketing Campaign of the Year

The last 12 months has shown how integral the dealer/retailer is to the success and health of the automotive business. This award recognises the marketing campaign or activity that delivered engagement and action for a dealer network.


PR Campaign of the Year

From cars to motorcycles, from trucks to personal eMobility, solutions large or small, big budget or clever budget, this award recognises the ability of this creative industry to generate media coverage, social engagement and audience action.

Social Media Campaign of the Year

A campaign or single activity which embraced one or multiple social media channels (including influencers) to engage target audiences and generate measurable action against a business objective.

Influencer Marketing Campaign of the Year

Recognition of the role influencers play today in the delivery of succesful marcomms strategies. It could be a standalone influencer campaign or the integration into a wider digital or social plan.

 

Digital Marketing Campaign of the Year

Open to in-house or agency, this award recognises either a digital strategy or a campaign that demonstrates tangible results to the business - from website traffic to click through rates, from cost per acquisition to consumer engagement.

 

Branded Content of the Year

What does 'good' look like? Branded content is all around us, but it needs to cut through, not just look impressive. It could be a standalone piece of content or a content series that brings a wider campaign or media strategy to life.

Best Use of Data

Data is all around. How it is captured, interrogated and then used to inform is key. This award recognises innovative brand activity rooted in data-driven customer insight. It could be a demonstration of how data was used to solve a problem, create a new product or service, or form the backbone of a marketing activity.

Event (Digital or Physical) of the Year

In a world turned upside down by COVID, the traditional physical event or experiential activity had to be redrawn. Creativity combined with innovative technologies came to the fore. This category is open to consumer experiences and media launches and experiences.

 

Best Online/eCommerce Experience

Recognising the acceleration of online buying across all touch-points of car buying and ownership. It could be a new or updated website, App, or a new digital service or marketing innovation that provides a seamless journey or experience for the digital-first customer with proven outcomes.

 

Creative Team of the Year

Creativity is intelligence having fun! For this award, we are looking to highlight the team that has consitently delivered creative solutions to problems and delivered not just a great looking set of campaigns, but effective ones.

 

Communications Team of the Year

Open to in-house or agency, this award recognises teams that go that extra-mile in delivering first-class communications on behalf of their business/brand or their client(s).

Media Agency of the Year

Recognition of the role media agencies play in strategically guiding client's paid-for activity. Focusing on outcomes not outputs, this category is open to teams of any size who can prove their campaigns have had a measurable effect.