ZeroLight’s pioneering virtual launch of the Lucid Air


Client: Lucid Motors

ZeroLight, a tech innovation company from Newcastle, teamed up with Lucid to launch a pioneering, cloud-powered retail ecosystem for customers interested in exploring, customising, or buying its new Air luxury saloon. ZeroLight integrated each stage of the customer journey into a consistent, end-to-end experience that blurred the lines between online and in-store. Powered by Amazon servers and streamed via the cloud, users can now explore and spec their vehicle using the world’s most advanced car configurator online, in-store, or via a 1-to-1 concierge experience. Lucid saw 46% more reservations and a 51% increase in revenue per session as a result.