Client: Sinclair Mercedes-Benz
With the pandemic having a damaging effect on the motor industry in 2020, a new crisis began to emerge in 2021. With a shortage of semiconductors needed for the production of new cars and buyers more eager than ever to make their next purchase, stock shortages became a big issue and prices began to soar. Marketing Delivery, the leading eCRM and digital marketing agency for the UK motor retail sector began to work with dealerships, to increase used car stock via a ‘we want your car’ SMS communication campaign.
