Volkswagen Leaders In Electric Mobility

Volkswagen UK, PHD UK (media), adam & eve/DDB (Creative), Talon (OOH), 72 Point (PR), DDB (Social), Fuse (Brand Partnership Agency)

Volkswagen UK and their multi-agency team had a significant task of becoming leaders in electric mobility by launching the ID.3 (the third generation Volkswagen icon after the Beetle and Golf), followed by ID.4, while also building back trust from skeptical UK audiences around sustainability through our Tesco partnership that invested in building pod point chargers in 500 stores.

We pulled together as an integrated communication team in the midst of one of the most challenging periods in brand history (lockdowns, semi-conductor crisis) to produce some of Volkswagen’s most successful campaigns to date. This required high levels of collaboration and coordination.