The Green Guide

Over the past 18 months, LNER worked with Tin Man to promote the benefits of travelling on our new, eco-friendly Azuma trains. This played out in a multi-location campaign with visual impact, sand sculptures created to represent the carbon footprint left by varying modes of transport. The multi-faceted campaign travelled far and wide across media and social platforms, resulting in 54 pieces of coverage with 30 million + reach and 100% positive sentiment.