The Green Guide
London North Eastern Railway and Tin Man Communications
Over the past 18 months, LNER worked with Tin Man to promote the benefits of travelling on our new, eco-friendly Azuma trains. This played out in a multi-location campaign with visual impact, sand sculptures created to represent the carbon footprint left by varying modes of transport. The multi-faceted campaign travelled far and wide across media and social platforms, resulting in 54 pieces of coverage with 30 million + reach and 100% positive sentiment.