ŠKODA ENYAQ iV: PU-RR & GR-RR (social)
The launch of ŠKODA’s first-ever fully-electric SUV was a huge moment for the brand. A historic moment that would mark a change towards the future for ŠKODA. Through the line, we used storytelling to tell the emotional narrative of robot siblings – PU-RR and GR-RR – combining their qualities together to create the ENYAQ iV. In social, we tapped into advanced technological opportunities to raise awareness of key features and benefits on a deeper level, and drive consideration and action. Using interactive social formats like Instagram Stories, Instant Experience and Influencer activations to deliver an 8% uplift in consideration for the brand.