RED CROSS UK COVID RESPONSE – LAND ROVER

To tackle the greatest UK humanitarian challenge since WW2 – the Covid-19 Pandemic – we utilised our facilities, expertise and vehicles, to provide help where it mattered most: To the virus victims and frontline NHS staff. We prepared a three-pronged aid plan: loaning 269 JLR vehicles to British Red Cross and other charities, leveraging furloughed engineer expertise to produce urgently needed visors for NHS staff and raising £37,000 through employee fundraising, promoted via emotive films, OOH, PR and social. Our contribution was invaluable. In the words of the Red Cross’s Head of Crisis Response, we helped ‘to reach more people…than possible before.’