Optimising online conversion for Mazda UK

Client: Mazda UK

With lockdowns forcing a closure of dealerships during 2020, Mazda’s web platform became the central hub for customer engagement and lead conversion.

Success could no longer be measured not by the usual test drive bookings, but by conversions on tools such as ‘find a dealer’ and ‘finance calculator’. Through Candyspace’s focus on the sweetspot where Mazda’s business needs met customer demands, we drove a 55% increase in ‘finance calculator’ conversions, a 35% increase in ‘find a dealer’ conversions and a 29% increase in page views, keeping customers with Mazda while they waited to get back in the driving seat.