
Optimising online conversion for Mazda UK
Candyspace
Client: Mazda UK
Success could no longer be measured not by the usual test drive bookings, but by conversions on tools such as ‘find a dealer’ and ‘finance calculator’. Through Candyspace’s focus on the sweetspot where Mazda’s business needs met customer demands, we drove a 55% increase in ‘finance calculator’ conversions, a 35% increase in ‘find a dealer’ conversions and a 29% increase in page views, keeping customers with Mazda while they waited to get back in the driving seat.