NO TIME TO DIE – NEW LAND ROVER DEFENDER
Jaguar Land Rover UK
Consumers questioned whether New Defender was as capable as its predecessor. So, when it arrived in showrooms, we didn’t just want to create buzz around it, we wanted to prove just how capable it was, with the ultimate torture test – performing extreme stunts in the latest James Bond film, ‘No Time to Die’. Using thrilling, authentic footage of the car in the film, we compiled a stunning video of stunt sequences showcasing Defender’s true capability to prove its worth, supported by behind-the-scenes films with the actual stunt drivers. To date, the video has achieved a phenomenal 5.4 million views.