Lotus Emira

Client: Lotus

This wasn’t just another sports car launch. This was the other sports car launch, announcing the arrival of the stunning new Lotus Emira to a brand new audience.

It meant a bold new look, with a future-facing design language. It meant a whole new way of talking, that was first and foremost ‘For The Drivers’. And it meant a brave teaser campaign that really resonated with our fan base of passionate drivers: hiding the name of the car inside road markings as morse code. Or, as we called it, the Morse Road.