London North Eastern Railway Communications Team

The last year has seen the newly formed LNER’s Communications Directorate grapple with changing government guidance relating to public transport whilst communicating to our key audiences, especially to those travelling for essential purposes. As we progressed into 2021, the team were agile in switching messaging throughout the government’s recovery roadmap, while planning the return of proactive activity. Add in various crises, including our fleet being grounded overnight, industrial relations and issues relating to the 24/7 operations of the railway, and you have a truly unprecedented year for LNER.