Le Mans 2021


Client: Goodyear

When Goodyear Europe approached Jaywing to streamline their social marketing for 2021 Le Mans, we knew that the job was greater than simply consolidating their output into one Instagram account. We developed a unified social content strategy that built excitement amongst audiences while driving engagement on social media, through exclusive behind-the-scenes content, products stories and audience interests. We captured the essence of the race that Goodyear supply race tyres for as well as the return of the legendary Goodyear Blimp to the skies of Europe, culminating in its appearance above the action at the 24 hours of Le Mans race.