INEOS Automotive Global PR Team
INEOS Automotive and PFPR Communications
The INEOS Automotive PR team has defined and delivered a global communications strategy to introduce INEOS’s first vehicle, the Grenadier 4X4. During an extraordinarily challenging time for the automotive industry, the team has successfully established a previously unknown brand, while defining the unique position of the Grenadier for media around the world. The campaign incorporated the vehicle’s exterior design debut in June 2020, the interior design reveal in July 2021, an introduction to the sales and servicing strategy in September 2021, and an ongoing global series of prototype media ride events that commenced in the summer of 2021.