In The Driver's Seat

London North Eastern Railway

In March 2020, we had to get creative. Not permitted to promote travel, we wanted to keep customers engaged and inspired. Utilising existing drone footage and combining it with self-shot videos and narration from the individual train drivers, each video successfully transports the viewer onto the train whilst at the same time educating them about what it is like to be a train driver. Our first four episodes of our ‘In the Driver’s Seat’ series have received over 288,000 views across our channels.