Client: Honda UK
Honda UK was keen to launch the all-new Honda e in a fun and inspiring way, whilst ensuring that the strict Covid guidelines of 2020 were respected. Honda e is Honda’s first electric vehicle, and the key objective of the event was simple – to gain as much coverage as possible. The challenges of Covid, alongside the logistics of launching an electric car, meant that event planning was critical. The event ultimately created quite a buzz in the automotive press and was deemed a huge success by the Honda team.