EGR RollTrac: Bring it On

Gravity Global

Client: EGR

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect.

EGR needed to launch the new RollTrac into the UK marketplace.