Celebrating International Women's Day 2021
London North Eastern Railway
To celebrate International Women's Day 2021, we wanted to build on the foundations we laid in 2020 to encourage more women to work in the rail industry. In 2021, we looked specifically at women drivers to look at our female drivers of past, present and future in the hope of inspiring future generations of women to consider roles in rail. Working with strong LNER case studies, compelling consumer and internal research and a suite of media friendly assets, we built a strong and successful campaign to drive change.