Building the Grenadier: The Unveiling of an Uncompromising 4X4

INEOS Automotive

Providing a detailed overview of its design, build and quality, from the axles to the chassis, the suspension to the powertrain and beyond, the Building the Grenadier (BTG) series was chosen to reveal INEOS Automotive’s uncompromising 4X4, the Grenadier, to the world. Component-by-component, the series gave potential customers the opportunity to familiarise themselves with the Grenadier months ahead of its launch, taking a no-stone-unturned approach. Transparent, honest, authentic and inclusive, the BTG series encapsulated the testing-in-plain-sight ethos that INEOS Automotive had committed to from the outset of the project, generating global interest and awareness in the brand.