BMW Real-Time Test Drive

Client: BMW

Booking a test drive remains one of the key stages in the car buying journey – but as with most automotive retailer websites, the process of booking one with your local BMW retailer required website visitors to fill in a test drive request form and then take a call from the retailer to arrange a convenient date and time.

Our strategy was to automate the test drive booking process and make it as frictionless as possible for both consumers and retailers, both driving success increases in conversion and reducing time and effort needed from retailers.