BMW Group Virtual Retention Manager - Enabling Retailers to provide targeted Aftersales messages at the right time
Client: BMW Group UK
The Retailer provides marketable customer information and everything else is managed on their behalf, allowing them to focus on other activities. The results have been staggering. We have deployed 18 campaigns across the BMW and MINI Retailer network, generating revenues of £21m, while over 16,000 lapsed customers have been brought back into the business.