Client: MINI
Following the release of the new MINI Countryman and launch of the national ‘Journey Big’ campaign, MINI tackled size perception and engaged with a family audience partnering with the UK’s No.1 Safari Park, Longleat. The 11 day immersive experience, delivered 351 safari test drives in a fleet of animal wrapped MINI Countryman Plug-in hybrids. There was something for everyone with MINI Countryman displays, photo opportunities and competitions all delivering maximum engagement to Longleat’s general admission guests driving consideration and generating 152 new leads for the retailers. A staggering £17.3k was raised in tickets sales for Animal conservation, TUSK Trust.
