Bentley Motors Unifying Spur campaign

Bentley Motors

To celebrate the launch of its new Diversity and Inclusion strategy, introduced as part of its Beyond100 company strategy, Bentley developed a unique communications campaign, built around an eye-catching, specially designed ‘Unifying Spur’ model.

The on-going campaign is communicating key messages to both internal and external audiences, in the UK and around the world. Through the coordinated use of PR, digital and activation platforms, it is raising awareness of Bentley’s proactive approach to prioritising diversity and inclusion internally, as well as the importance of diversity within the wider industry and society.