Client: Aston Martin Lagonda
To harmonise the virtual customising process even more with the distinctive brand experience of Aston Martin for our customers, dealers and brand enthusiasts, we have created a new online configurator within the scope of our pioneering Project Horizon transformation plan. The goal was to establish an interactive web tool with maximally intuitive user interface and a visual quality that sets new standards in the automotive sector. The configurator is already a great success. On its launch day on 21 July 2021 it generated Aston Martin's highest level of daily configurator traffic ever recorded.