Aston Barclay Desirability Index

Aston Barclay

A high-profile vendor challenged us to think about how, using our data, we could provide insight as to which vehicles we sell are more likely to perform at auction. The objective for the customer was to be able to more accurately set their reserve prices, using a more responsive model than the monthly figures provided by CAP. It should also consider nuances more specific to Aston Barclay.