Abarth Virtual Reality (VR) Campaign
Client: Abarth UK
A 360-degree video captured Abarth advocate @Stef_ABTV taking customers on a ‘test drive’ in the 595 Scorpioneoro on iconic driving roads in Wales. The VR experience was trialled from Vospers Exeter (Abarth dealership) with the headset delivered directly to customers’ homes. Additionally, there was a month-long competition on Abarth UK’s social channels, offering an Oculus Quest VR headset for a lucky winner to enjoy.